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Schlagwort: branding

WHY FACTS DON’T MATTER.

FACTS DON’T MATTER. No, this is not about Fake News or creating alternative realities. It’s about #storytelling and getting complex content across. Fact is, most of us aren’t interested in facts right off the bat. We’re interested in stories. Everything we do, everything we experience and also: our concept of identity, is…

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